Abstract

The central premise of the book titled “Subliminal Leadership: Why It Is as Important as Emotional Intelligence” emphasizes the utmost significance of comprehending the potential of subliminal influence to guide and direct others effectively. The theoretical framework of this book encompasses a range of notions and definitions about subliminal influence, leadership, and motivation. The author endeavors to explicate these pivotal concepts in a lucid and accessible manner. In doing so, he introduces a revolutionary, interdisciplinary approach to influence and leadership, which reveals the concealed underworld of influence. As stated by the book, by acquiring a profound understanding of the potency of subliminal influence, leaders are capable of inspiring and motivating individuals to surpass expectations and perform at their utmost potential.

Keywords

emotional intelligence, leadership, organization, psychology of leadership, subliminal leadership

Citation

Hejazi, A. (2024). Revealing subliminal influence: A new approach to leadership. Nuts About Leadership, 1(1), 8-10. https://doi.org/10.5281/zenodo.10610768